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Article: The 'blog' revolution sweeps across China�| New Scientist

(19:00 24 November 04, Special Report from New Scientist Print Edition.)

It took a chance online encounter between a software engineer from Shanghai and a teacher in a remote province of China to start shaking up the power balance between the people and the government of the world’s most populous nation.

In August 2002, Isaac Mao, who worked at the Shanghai office of the chip maker Intel, was one of only a handful of people in China who had heard the word “blog”. A regular web surfer, he was fascinated by the freedom these online journals gave to ordinary people to publish both their own and their readers’ views online.

Surfing the US website blogger.com, Mao was thrilled to find Zheng Yunsheng, a teacher at a technical school in Fujian province. He left a message on Zheng’s blog, and two weeks later Mao and Zheng started CNBlog.org, China’s first online discussion forum about blogging technology and culture.

They soon gathered a small but devoted group of participants, many of whom went on to develop the technology that makes blogging possible for China’s half-a-million bloggers.